7 Good Reasons you should be Outsourcing your Telemarketing
In recent years, outsourcing has proven to be an effective strategy for businesses. If you're involved in any type of telemarketing, then you should consider reaping the benefits of outsourcing for yourself. Let's look at some of the best reasons you should consider such a move:
#7. Expand Your Business Hours
Unless you want to pay your staff overtime or hire multiple shifts to do the telemarketing, your business hours are probably fairly limited to 9 to 5... By outsourcing, you can actually expand your business hours to 24 hours a day, 7 days a week.more...
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10 Tips for Cold Calling Success
At some point or other every sales person has to cold call. Whether ringing totally new clients, chasing leads, gaining referrals, networking or following up on a conference card handed in, it’s not something that many salespeople are that comfortable with.
Being able to cold call confidently, professionally and effectively will not only open up more
potential business for you, it will also allow you to feel more in control of your own destiny and
much more empowered.
Here are my top 10 tips for cold calling success…more...
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Long Tail Target Marketing (Part 1)
In 2006, the editor of Wired Magazine, Chris Anderson, published a book called "The Long Tail; Why the Future of Business is Selling Less of More." If you haven’t read it, you should pick up a copy and do so.
The basic premise of a "long tail" is rooted in a graphical representation of a demand curve. You remember what a demand curve looks like, right? (Come on, think hard…your college statistics course wasn’t that long ago was it? Except if you’re like me you probably slept through most of it anyway.) Anyway, a long-tailed demand curve looks something like this:more...
pdf version ( 1.59 MB Download )html versionLong Tail Target Marketing (Part 2)
Ok, in the last article we talked about "long tails" and how there are many ways to take advantage of them in our own companies.
I suggested that when we think of long tails in marketing it amounts to more than just adding niche products or services to our portfolio of offerings. We can also use the long tail approach when segmenting our customer markets. This is done by narrowly defining the geographics, demographics, and psychographics (we call these the "Market Characteristics" ) of our target market.more...
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Search Engine Optimization Do's and Don'ts
The reason for and purpose of Search Engine Optimization is to dramatically increase visitation of potential customers to your website by achieving first page and ultimately a top three page rank in searches using keywords and keyword phrases that define your business and products.
There are several approaches to developing a strategy for improving a website for search engine placement. The most common is finding the top site for your keywords and "just doing it better than that site" using a follow the leader methodology. While this approach will give you some insight into the level of SEO the competition has employed,...more...
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Winning Tips and Strategies for Top Performance Advertising
This article reveals writing techniques and strategies that help you promote your business better, for less, when you advertise. It covers print media 'space ad' composition concerns in some detail and provides key guidance that improves advertising response.
The term 'space ad' is marketing jargon for advertisements placed in media page space sold by any publisher. This category includes everything from newspaper classifieds to multi-page spreads in national magazines.more...
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